shortformblog:

And the award for best-timed film release goes to … Premiering in Canada today (and the U.S. later this Spring, though they may want to bump that release date up) is a film called “Pink Ribbons, Inc.,” a Canadian film which purports to show the dark side of the Komen for the Cure breast cancer movement along with the “pinkwashing” movement. Seriously. It comes out this weekend in Canada. Of all weekends. So, on top of a PR disaster that strongly damaged their brand is a movie whose release has been planned for months that shows the hypocrisy of said brand. Talk about good timing.

Coming from a family whose women have been devastated by this disease, I can safely say there is nothing glamorous or marketable about breast cancer. Breast cancer is not a fucking brand. I despise the Susan G. Komen for the Cure foundation—always have. Their discriminatory and hypocritical decision to bar funding from Planned Parenthood and then subsequent decision to reverse that move after a deluge of backlash only adds to the list of reasons why I absolutely loathe this foundation. Period.

(via shortformblog)

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    Also screening at Boulder International Film Festival the weekend after next!

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    I wish to view this

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    Well this is perfectly timed.

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